Founders' Story

From Córdoba to London: The Journey of Luciana Gasser and the Creation of Cheers.

In the vibrant heart of London's tech innovation scene, Cheers stands as a testament to the power of ambition, resilience, and the spirit of innovation. The story behind our company is one of courage, dreams, and the relentless pursuit of success – embodied by their founders, Lucio Orazi and Luciana Gasser.

Source from Clarín.

Luciana's journey from the picturesque landscapes of Córdoba, Argentina, to the bustling streets of London is not just a tale of geographical transition but a profound leap of faith into the unknown. In 2019, with a heart full of dreams and a clear vision, Luciana left behind her beloved family and homeland to embark on an entrepreneurial journey in what she considered the "hub of innovation and financing opportunities" – England.

Armed with a degree in Law from the National University of Córdoba and a Master's in Business Law from the University of San Andrés, Luciana had already made her mark in the corporate law sector in Argentina. However, it was her unwavering belief in her vision that led her to London, a city renowned for its technological innovation and global business opportunities.

With Lucio Orazi, the company was born out of a shared vision to revolutionise the legal industry by automating and simplifying contract management for businesses, especially those who lack a legal team or its too small for the operations to run smoothly. At Cheers, we understand the challenges and intricacies of legal processes. Drawing from Luciana's own experiences and challenges in the legal sector, we strive to provide solutions that are not just innovative but also intuitive and user-friendly.

The founders have witnessed firsthand the struggle of poor negotiation skills, regardless of the company's size. But if inefficiency and bad deals were present in large corporations with extensive departments, they asked themselves, how significant is the impact of this problem on smaller businesses?

The founders’ journey from a fledgling startup to a successful company that raised $300,000 is a story of hard work, innovation, and community. They started with their own resources, believing in a vision, and gradually expanded the horizons to secure external investment, allowing Cheers to grow and scale their operations.

Today, Cheers operates from London office with a dedicated team of ten, including advisors and consultants. We're not just a company; we're a movement towards making legal processes easier, more secure, and accessible for businesses around the globe. Our platform is designed to empower lawyers and business professionals alike, ensuring that contract management is no longer a daunting task but a seamless part of business operations.

As we continue to grow and evolve, our mission remains the same: to transform the legaltech landscape by offering smart, automated contract solutions that businesses love and lawyers trust.

Join us on this exciting journey as we redefine the future of legaltech, one contract at a time. Start today.

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